Turner puts other "edgy" marketing on hold
Scott Ott reports: "Turner puts other 'edgy' marketing plans on hold." Scott has discovered some of the other public relations promotions that were to be rolled out to generate interest in the adult cartoon show "Aqua Teen Hunger Force":
- Renting a 747 painted with the show’s name and flying it past skyscrapers in major citiesWhat won't they think of next?– Hiring young men to show up in malls, on buses and other heavily-trafficked areas who would suddenly whip open their coats to reveal a special vest with blinking lights, and begin shouting the theme song of the show.
– “Abducting” strangers, blindfolding them, forcing them to their knees and then broadcasting their videotaped “confessions” that they love the cartoon.
– Hiring young men to suddenly stand up on buses and airliners and loudly declare that the new cartoon is “da bomb.”
– Planting hundreds of improvised advertising devices (IAD) that would suddenly flash, make a loud noise and scatter thousands of promotional fliers all over the road or sidewalk.
– Mounting a “viral” marketing campaign in which dozens of journalists would each receive an envelope containing a white powder along with a note daring the recipient to hold his breath until the debut of the new cartoon.
–Calling the White House, Pentagon, Supreme Court and other famous places and claiming to have planted a “dirty bomb” on the front steps, which turns out to be a paper bag full of dog droppings with the show’s logo stamped on the bag.
“These promotional gimmicks are designed to appeal to the kind of adult who would stay up late to watch cartoon characters who use foul language and obscene gestures,” the Turner source said.
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