Confederate Yankee wonders whether the New York Times gave Moveon.org a discount on the General “Betray Us” ad:
According to Jake Tapper at ABCNews, the ad cost MoveOn.org approximately $65,000, running in the “A” section of the paper. And while I don’t claim to understand the intricacies of New York Times advertising sales, their own rate card (PDF) seems rather specific that Advocacy ads, which the MoveOn.org ad most clearly was, are sold at $167,157 for a full-page, full-price nationwide ad. If Tapper’s numbers are correct, MoveOn.org paid just 38.89% of a full-cost, nationwide ad, or a 61.11% discount off of a full-rate ad. While I’m fairly certain that nobody pays “sticker” prices, 61% off seems a rather sweet deal.
Maybe the New York Times agreed with the sentiment of the Democratic Senator who, according to The Politico, said “no one wants to call [Petraeus] a liar . . .The expectation is that the outside groups will do this for us.”