Married women are strongly backing Mitt Romney, 55%-40%, over Barack Obama.
Compare that with 2008 exit polls when Obama won married women with children, 51%-47%, while McCain won married women with no kids 53%-44%.
Romney’s 15% margin soundly beats both numbers.
That 15% is identical to George W. Bush’s 2004 performance when he beat John Kerry among married women, 57%-42%, so there’s good precedent for Romney with his current margin.
Overall, Obama’s current lead among all women (49%-43%) is thanks to his huge lead with unmarried women, 57%-32%.
But note: That’s a smaller 25% lead than Kerry’s 29% win with single women in 2004.
So among both married and single women, Obama is doing worse than John Kerry.
Thus far, the so-called “war on women” isn’t leading to any stronger a gender gap than in previous, close elections.
And the so-called “gender gap” is about something other than gender.