Wishful Thinking
Media Post's "Publishing Insider" reports:
It's happening already. Waiters at New York City restaurants are starting to introduce themselves to customers by saying, “I’m a blogger--I’m just doing this while I wait for my big break.”
Our advice: Don't quit your day jobs.
While blogging is showing profit potential for consultants prospecting for new business and savvy marketers creating customer dialogues, the vast majority of citizen publishers aren’t making enough from their efforts to even pay for their Internet connection.
There's a lot to be said for the old "I'm only doing this until I hit the big time as an actor" approach.



