The Fence As Fashion

This is one of those stories that are mind-bogglingly stupid on several levels: “Fashion Shoot Slated for Israeli Barrier”:

An Israeli fashion house plans to shoot its summer catalog at Israel’s West Bank security barrier this week, the company said Monday. A statement from the fashion house, Comme-il-faut, said the one-day shoot Wednesday would take place at a section of the barrier on the edge of Jerusalem “for the purpose of creating a dialogue around boundaries.”
The statement said the event would contrast beauty, femininity and fashion with a “concrete wall of insult, ugliness and humiliation.”
Comme-il-faut got its summer catalog idea from students at a Jerusalem design school doing a course on the use of ideology in advertising. They came up with the concept of fashion on the fence, with the slogan, “women cross boundaries.”

The firm’s CEO says that the fashion shoot “reflects Comme-il-faut’s feminist agenda.” Consistent with her feminist outlook, the CEO made this reply to a question from a reporter:

Asked by The Associated Press if she was concerned that Wednesday’s front line fashion fest could be seen as trivializing a deadly serious issue, she responded: “You’re a man, you wouldn’t understand.”

Maybe it’s because I’m a man, too, or maybe it’s because I just don’t understand fashion, but if I were a woman in Israel, I think I’d be more likely to think in terms of “Women ride the bus without worrying about being blown up” than “Women cross boundaries.”


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