Today’s Star Tribune reports the filing of a lawsuit questioning the Star Tribune’s circulation figures: “Star Tribune advertisers file lawsuit over circulation numbers.” The story by Chris Serres is a good one. It quotes Star Tribune publisher Keith Moyer responding to the complaint: “We have complete confidence in our circulation numbers and we believe our reported circulation will stand up to examination. We’re looking forward to vigorously and successfully demonstrating that. We’ve had regular ABC audits throughout the period of this complaint, and none has ever required any adjustment to our reported circulation.”
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