Insanity Sells

Keith Olbermann has turned into a raving lunatic, but apparently there is method to his madness. Broadcasting & Cable reports:

Olbermann and MSNBC are knocking heads over a new contract. The controversial host of Countdown With Keith Olbermann is said to be seeking “north of $4 million” a year, according to an industry source, to re-up on his pact that comes due in April. That would represent roughly a four-fold increase over his current deal, believed to be in the $1 million-per-year range.
Olbermann is looking for such a big pay raise because Countdown has been on fire, playing a big part in the current audience uptick at the network. In the key 25-54 demo, its ratings are up 25% year-to-date and an astounding 75% so far in the fourth quarter.

Makes me wonder how Lou Dobbs’s ratings are doing.


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