The Big O

A Los Angeles advertising firm has devised a new symbol of the Obama campaign. It’s something you’re supposed to do if you’re part of the audience for Obama’s coronation in Denver, or even if you’re just walking down the street:

“Our goal is to see a crowd of 75,000 people at Obama’s nomination speech holding their hands above their heads, fingers laced together in support of a new direction for this country, a renewed hope, and acceptance of responsibility for our future,” says Rick Husong, owner of The Loyalty Inc. … “We wanted to get involved some way,” he says. So, the agency came up with their own symbol of hope and progress that also plays off Obama’s name. “We thought, ‘Let’s try and start a movement where even while walking down the street, people would hold up the O and you would know that they were for Obama,’ ” says Husong.


I doubt that it will catch on. If we do get to the point, though, that Obamamaniacs are walking down the street flashing the “O,” we non-cultists should think of a responsive gesture. Maybe something that only requires one hand.

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