Advertising Age reports that Pepsi-Cola is launching a new logo as part of a world-wide branding campaign. Pepsico’s Indra Nooyi, whom we wrote about here and elsewhere, and other top Pepsico executives explained the new look:
[T]op executives Indra Nooyi and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi’s VP-portfolio brands.
“We felt like, as we move out of this traditional mass marketing and mass distribution era into today’s culture, there’s an opportunity to bring humanity back, both in terms of the design but also in the way we engage consumers,” he said.
Here’s the new Pepsi logo:
So…does that remind you of anything? Like this, maybe?
Could be an aesthetic coincidence, I suppose. But for those of us old enough to remember the ill-fated Age of Aquarius, it looks like a pathetic attempt to join the Age of Barack. Hey, they’re trying to “bring humanity back.” That’s not too tall an order for a carbonated beverage, is it?
Diet Coke tastes better anyway. Drink it.
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