How Mark Sanford won

Mark Sanford apparently was outspent three or four to one and, of course, carried considerable baggage. But, as this memo from Sanford’s pollster explains (full disclosure, my daughter works for him) good campaigners tend to beat not-so-good campaigners and genuine fiscal conservatives tend to beat fake fiscal conservatives in conservative districts.

Oh, and debating a cardboard cut-out of Nancy Pelosi helped change a conversation that needed to be changed.


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