Pajama Boy Sweeps the Internet

One of the central imperatives of Obamacare is to persuade healthy young people to pay way too much for health insurance in order to subsidize the older and sicker. So far, this doesn’t seem to be happening. So the administration has embarked on a PR campaign that conveys a whiff of desperation. In part, the campaign has been geared to the holiday season, and the administration was justly ridiculed for a series of tweets urging the party’s faithful to bring up health insurance at their families’ Thanksgiving dinners, aided by a typically misleading Obamacare “fact sheet.”

Yesterday, the administration’s pro-Obamacare campaign jumped the–no, wait, you can’t say that anymore. It went around the bend. Over the top. With this ad, tweeted by OFA, President Obama’s permanent campaign organization:


Pajama Boy was born, and the hilarity ensued immediately. A doofus in a plaid onesie drinking hot chocolate–is this really how the Obama administration pictures its supporters? Pajama Boy takes the absurdity of the “talk about health insurance” campaign to new depths. Merciless ridicule has been heaped on the administration; see, for example, the reaction at Twitchy. (“Obama appeals to the core ‘grown man in a onesie’ demographic.”)

Those whose mastery of Photoshop is greater than ours went to work. (I can’t wait for next Saturday’s edition of Steve’s “Week In Pictures.”) Here, Pajama Boy, Zelig-like, inserts himself into the most infamous selfie of them all:


And this genius mocks Obama by echoing the president’s faux tribute to Nelson Mandela, which consisted of a photo of himself…looking at a picture of Mandela:


One of my daughters texted me about Pajama Boy toward bedtime last night. She thought the ridicule was hilarious, but wondered whether some of the humor, at least, may have been intentional. I considered this possibility and rejected it. President Obama and his minions are nowhere near self-aware enough to engage in that kind of self-deprecation. Besides, the entire “talk about health insurance” campaign has been only slightly less ridiculous than the now-immortal man in the plaid onesie.

Mockery won’t bring about the repeal of Obamacare by itself, but it definitely helps.

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