Americans For Prosperity has launched a new initiative aimed at millenials. The campaign, focused particularly on Alaska, Arkansas, Colorado, Iowa, Louisiana and North Carolina, emphasizes youth unemployment. It includes a web site called Defend Their Dream, as well as this short but effective ad:
Unemployment and underemployment among young adults should be a huge issue for conservatives. Europe has chronically high–astronomical, in some cases–levels of youth unemployment. The reason is slow growth. Young people need growing economies to find good jobs. When the economy is stagnant, as under the Obama administration, the first thing that happens is not that middle-aged people are laid off, but that young people are not hired. Millenials are crazy to vote for Democrats; we hope AFP’s efforts will cause more of them to understand that.