McDonald’s just turned in a lousy earnings quarter, but don’t say I didn’t warn you this was coming. The company is promising “fresh thinking,” which will prompt all the Big Mac deniers to make the obvious jokes about offering fresh food.
Except that it turns out there is no one easier to fool, apparently, than snobby foodies. Check out this three-minute video out of Europe (it’s in Esperanto or something, so you need to click on the “closed caption” or “cc” button at the bottom for English subtitles), in which some merry pranksters dress up some McDonald’s food in haute cuisine disguise, and totally fool the foolish foodies. My favorite is the young lady who says: “It definitely tastes a lot better, and that fact that it’s organic is definitely a good thing.”
Next up: Maybe we’ll recycle one of those “ban di-hydrogen monoxide” petition drives.