In another crummy news week, this has to be the worst story:
Victoria’s Secret Turns Its Back on the Catalog
First, Playboy stopped running nude photos. Now, Victoria’s Secret will stop mailing out its famous catalogs of scantily clad models.
L Brands Inc., the parent company of Victoria’s Secret, this week unveiled strategic changes that include “evolving how the business connects with customers through more focus on loyalty programs and brand-building engagement rather than traditional catalogues and offers.” . . .
In a research note entitled, “Every Guy’s Worst Nightmare,” Citi retail analysts estimated the company would save about $100 million by eliminating the catalogs, but worried the move would hurt sales “as the brand may be less top of mind with male and female customers long-term.”
The company also said Victoria’s Secret is eliminating about 200 jobs in New York and Columbus, Ohio, where the company is based.
Great. Another blow to working class dudes in the heartland. And if this doesn’t make the top of Donald Trump’s list of economic outrages, then I’m going to start thinking he’s not serious.
JOHN adds: Every working class dude in the heartland? This is going to break the heart of just about every 14-year-old boy in America! One of Obama’s worst outrages yet!
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