From the continuing annals of social science: this time the journal Psychology of Music proves the obvious once again (which is what social science is best at when it “proves” anything).
Nicolas Guéguen, Université de Bretagne-Sud, France; Sébastien Meineri, Université de Bretagne-Sud, France; Jacques Fischer-Lokou, Université de Paris-Sud, France
This experiment tested the assumption that music plays a role in sexual selection. Three hundred young women were solicited in the street for their phone number by a young male confederate who held either a guitar case or a sports bag in his hands or had no bag at all. Results showed that holding a guitar case was associated with greater compliance to the request, thus suggesting that musical practice is associated with sexual selection.
Plain English translation: Guitar players really do get more chicks. (By a more than two-to-one ratio over the gym bag in the data in the full body of the study.)
I imagine the field research for this study was amusing. Seriously: asking women for their phone number “in the street” is “a real-life courtship context”? I know “context” is important in French semiotics, but I thought French sociologists/psychologists would be better at this kind of study. Next time, sign up a bunch of American frat boys to do the field work in a sports bar, and see how that goes.