With the sustained collapse in sales of Bud Light—and apparently other Tranheuser-Busch brands—it seems Miller Lite wants in on the action with this recent woke audition reel (1:30 long):
https://www.youtube.com/watch?v=Znlp6AkSwRk
Just what is the matter with selling beer with bikinis? I have seen it reported that the Old Milwaukee Light Swedish Bikini Team spots were the second-most effective beer ad campaign in history, and that’s one of those factoids that, as journalists say, is too good to check out.
And good to see that there remain un-scolded women today who agree:
Chaser:
That’s quite a discount.
