Target, once a mainstream middle-class and rapidly growing retailer, has in recent years gotten a reputation as one of America’s wokest companies. That can’t be good for business, and today Target said that it is moving away from its former DEI policies:
Target on Friday announced it was slashing its DEI policies – a major reversal for a previously outspoken LGBTQ and minority advocate amid growing attacks on the so-called “woke” policies.
The Minneapolis, Minn.-based retailer said it will end its three-year diversity, equity and inclusion goals and stop its reports to the Human Rights Campaign’s Corporate Equality Index, according to an internal memo obtained by The Post.
“Human rights” is frequently a masquerade intended to conceal leftism. ESG investing is at best a fraud, and likely is, or should be, illegal.
Target also said it was trashing a program focused on carrying more products from black- and minority-owned businesses, as the retailer has been scaling back its LGBTQ Pride collections after a disastrous launch that outraged customers and hurt sales.
The company’s explanation for the shift is interesting:
“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” Kiera Fernandez, Target’s chief community impact and equity officer, said in the memo.
“And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future – all in service of driving Target’s growth and winning together,” she added.
I suppose “the evolving external landscape” includes Trump’s election, but also corporate fears that, following the precedent of the Harvard and UNC cases, race discrimination in employment will actually be deemed illegal. Imagine that.
