Woke Capitalism

To the moon, but not Disney

Featured image From CNBC, Dow, S&P 500 close at fresh records, log big gains for the week after Fed rate cut. The S&P 500 index was up 0.5 percent on the day and up almost 1 percent for the week. CNBC quotes a market analyst, While September has historically delivered pullbacks, this year’s market has defied that pattern — climbing 35% since March with strong technical and fundamental tailwinds. Meanwhile, things aren’t »

An End to Debanking?

Featured image Today President Trump issued an Executive Order intended to end the practice of politically-motivated debanking–a practice of which he himself was a victim. As always with Executive Orders, you have to read it to see exactly what it says, not just what its laudable objective might be. In this case, I think the order will have real consequences. It says in part: Section 1. Purpose. Financial institutions have engaged in »

More Anti-Woke Ad Blowback

Featured image The world of advertising went crazy–or woke, anyway–a few years ago. Obese, unattractive models; “body positivity”; trans spokesmen; rampant political correctness. A reaction has been under way for a while, as companies like Budweiser and Target have been punished by customers for portraying a woke image. The current American Eagle jeans campaign is widely (and correctly) seen as a milestone in the return to normal advertising standards. Another blow against »

Boycott Target?

Featured image Like many other companies, Target Corporation has put its DEI programs out of their misery. Most Americans applaud the end of DEI, but the Congressional Black Caucus is not amused. Thus, it is threatening to boycott Target: Now, the Congressional Black Caucus is making thinly veiled threats to endorse boycotting Target if it does not reinstate “diversity, equity, and inclusion initiatives that were eliminated or rolled back,” according to a »

Go woke, go broke

Featured image I hope everyone saw this: from the U.K. Daily Mail, Go woke, go broke! Jaguar sales have crashed 97.5% since rebrand that stunned fans. To repeat, 97.5 percent. According to figures from the European Automobile Manufacturers’ Association (AECA), the company registered just 49 new vehicles in April 2025 compared to 1,961 units sold in the same month last year. In all of Europe, just 49 cars, not even two per »

Ben Cohen’s Rocky Road

Featured image Ben Cohen, co-founder and former co-owner of Ben & Jerry’s ice cream, is a left-wing lunatic. In particular, he is a devoted fan of Hamas’s regime of rape, torture and murder. A loathsome human being, in other words. Now that he is out of the ice cream business, Cohen has nothing better to do than show up at Congressional committee hearings and try to disrupt them. Today, HHS Secretary Robert »

The Carr letter

Featured image John Hinderaker wanted to embed the letter of FCC Chairman Brendan Carr to Disney CEO Robert Iger in “Race discrimination is illegal: Someone tell Disney!” In the letter Carr expresses concern about the legality of Disney’s DEI programs. John uploaded the letter to Scribd and posted a link to it here. I have embedded the letter at the bottom of John’s post and below. Please check it out. Carr Letter »

Race Discrimination Is Illegal: Someone Tell Disney!

Featured image Actually, someone just did. On Thursday, FCC Chairman Brendan Carr wrote to Robert Iger, the Disney Company’s CEO, expressing concerns about the legality of Disney’s DEI programs. Carr’s letter is posted here on Scribd and embedded below. For more than 50 years, first through affirmative action and more recently in the souped-up version of DEI, American businesses have generally believed that race and sex discrimination are not just acceptable but »

Your Terms Are Acceptable

Featured image Big law firms have become a pillar of the institutional Left, but winds of change are blowing. A case in point is Skadden Arps, a large and prominent New York law firm. A young woman named Rachel Cohen, most likely a junior associate, sent an email in which she said she would leave Skadden if a series of demands were not met. Basically, she wanted Skadden to assert itself as »

Target Says Bye to DEI

Featured image Target, once a mainstream middle-class and rapidly growing retailer, has in recent years gotten a reputation as one of America’s wokest companies. That can’t be good for business, and today Target said that it is moving away from its former DEI policies: Target on Friday announced it was slashing its DEI policies – a major reversal for a previously outspoken LGBTQ and minority advocate amid growing attacks on the so-called »

Jaguar Goes Barbie

Featured image Jaguar made news of the wrong kind when it released a seemingly gay-themed ad that featured models in brightly colored clothes, but no cars. Not exactly the traditional Jaguar image. The company’s new models–or concept versions of them, anyway–are being unveiled tonight, in Miami. But meanwhile, photos have leaked: Jaguar’s ‘Barbie pink’ electric car leaked online. It looks pretty good from this angle, if you can get past the pink: »

Walmart Backs Off on DEI

Featured image Walmart has joined a growing list of American companies who have renounced DEI programs and initiatives. Walmart’s announcement was precipitated by pressure from activist Robby Starbuck: Walmart has said it will no longer consider race and gender policies when granting supplier contracts after facing pressure from a conservative activist. *** Walmart is winding down the Center for Racial Equity, a non-profit organisation awarded $100 million of funding by Walmart in »

How to Ruin a Brand [Updated]

Featured image Jaguars have traditionally been stylish muscle cars. Just a few years ago, the entire Jaguar product line had big V-8 engines. That was why people bought them. For 20 years I drove Jaguars; actually just two cars, one for 11 years and one for nine. They were great vehicles, and I enjoyed driving them. Jaguar began going off the rails when it announced that it would transition to an all-electric »

Another One Bites the Dust

Featured image The phenomenon of woke capitalism was deeply weird, and happily it seems to be coming to an end. This time it’s Toyota: Toyota announced Thursday it will no longer sponsor LGBTQ parades and events and will no longer make efforts to promote diversity, equity, and inclusion (DEI). Toyota told employees it will no longer participate in the Human Rights Campaign’s Corporate Equality Index and other corporate surveys. Instead, it will »

Et Tu, Jack Daniel’s

Featured image The company that owns Jack Daniel’s has abandoned its DEI program under threat of a boycott: Spirits giant Brown-Forman Corp. – with a market capitalization of $21.37 billion – is the latest company to scrap its diversity, equity and inclusion program, following Harley-Davidson, Tractor Supply and John Deere. Major firms who rely heavily on a red state clientele have been caving to boycott pressure from corporate activist Robby Starbuck, who »

Another One Bites the Dust

Featured image We can add Harley-Davidson to the growing list of companies that have said goodbye to DEI: Harley-Davidson released a statement on Monday renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers. “It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the statement reads.”That said, we have not operated »

ESG: Headed For the Ash Heap Of History?

Featured image Environmental/Social/Governance (ESG) investing is one of the most repellent fads of recent years. Happily, the Telegraph reports that a decisive turning point may have been reached: “How the ‘woke capitalist’ gravy train came to a juddering halt.” First, some history: While the acronym only rose to prominence in the City in the last five years, ESG has been around for far longer. The term was first coined in 2005 in »