The Rule of Seven

They tell me that in marketing a consumer has to hear a message seven (7) times before it begins to register. In selling the “new” Amy Klobuchar as Minnesota’s next governor, the Minneapolis Star Tribune is now up to 2.

The Star Tribune writes today,

Klobuchar makes early move to separate herself from Walz in governor’s race.

It’s essentially the same article, about the same Sunday event, that the paper published on Monday, which appeared under the headline,

Amy Klobuchar unveils anti-fraud plan in governor race as she works to distinguish herself from Tim Walz

Five more to go. Today, the Star Tribune writes, without providing evidence,

Klobuchar has signaled that she intends to govern closer to the political middle and not repeat the missteps of Walz, a fellow Democrat who has become a political lightning rod at home and nationally.

Not “centrist,” “moderate,” or “bipartisan,” just closer to the “middle.” Wherever that is.

Klobuchar, now age 65, has held elected office as a Democrat continuously since 1999. Democrats have been in control of Minnesota continuously since 2011. For two periods, 2013-14 and 2023-24, Democrats held complete control of the entirety of state government.

Suddenly, in 2026. the Star Tribune is using the words “fraud,” “failures,” “change,” and “Republicans” in articles about state politics. These words had never been printed in the paper in this context prior to Monday. I have to imagine that their most loyal readers are extremely confused as to what is going on, as this new narrative has no antecedent.

Let’s pretend for a few sentences that Minnesota holds real elections where individual eligible voters mark individual ballots indicating their own choices between competing candidates of different parties. Pretend with me.

In a real world, voters would be looking to make a change after 16 straight years of exactly the same thing. In a real world, the reaction to “failures” is usually to change leadership, to give someone else, or a different team a shot at it.

At the national level, since World War 2 ended, the same party has won Presidential elections on three consecutive occasions only once (1980-1984-1988).

The Star Tribune is trying to convince voters that Klobuchar is the change. They say, without evidence, that she would have done things differently, made different choices, followed different priorities, if she were governor. No specific examples are given. No argument is presented as to why this “new” agenda could not be enacted today, with the state legislature still meeting in session.

For reasons not explained (other than “Trump!”), you are not allowed to make a different choice. No one else can be given a chance to be in charge. It has to be one-party rule forever.

Responses

Show/Post Comments