A cog is born

Both Andrew Sullivan and No Left Turns steered me to this brilliant ad for Honda automobiles. The ad — called “the Cog” –features Honda parts, is filmed in real time without special effects, and is so ingenious as to be inspirational.
The site showing the ad has also compiled a set of articles about it that can be accessed by scrolling down beneath the viewbox. The Daily Telegraph’s “Lights! Camera! Retake!” does justice to the artistry (and perspiration) involved. Enjoy!


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