Budd Schulberg wrote the screenplay for the 1957 film “A Face in the Crowd” based on his story “Your Arkansas Traveler.” According to Richard Schickel, Schulberg’s story was inspired by Will Rogers. It featured Lonesome Rhodes, “a good-natured hillbilly with the common touch, who, like Rogers. starts working sly political commentary into his corn-pone monologues, and when his wealth and influence grows, becomes a menace to liberal-minded society.”
Starting with a Rogers-like character, Schulberg contemplated “the then hot career of Arthur Godfrey, a ukelele-strumming hick with a popular music and talk radio show in Washington who had come to a larger public’s attention with his tearful coverage of Franklin D. Roosevelt’s funeral on CBS.” Godfrey became the host of a popular national radio show. When he moved to television variety programs, Godfrey grew “increasingly tyrannical with his supporting cast” and “increasingly forward with his political opinions.” His career flamed out a few years after the release of “A Face in the Crowd.”
Elia Kazan directed the film. Playing Lonesome Rhodes, Andy Griffith turns in a performance of astonishing ferocity. The film reflects the concerns of Schulberg and Kazan over the uses to which television might be put by a glib demagogue. When his show takes off, Rhodes gives the dauntingly square Senator Worthington Fuller a lesson in how to transform himself into a presidential candidate through the medium of television.
Rhodes is introduced to Fuller by his sponsor General Haynesworth, manufacturer of the worthless Vitajex pick-me-up tablets. General Haynesworth advises Fuller that he needs a slogan like “Time for a change,” “The mess in Washington” or “More bang for a buck.” Rhodes takes it from there. It’s a scene that proved to have an uncanny relevance to the 2008 campaign. Below Fuller demonstrates he hasn’t quite absorbed Rhodes’s lesson.
Andy Griffith himself turned up in this year’s mid-term elections in connection with the debate over Obamacare. Griffith appeared in three advertisements, one of which is captured in the video below. He was playing “Andy Griffith,” but he was a figure who bore a passing resemblance to Lonesome Rhodes. This time around old Andy was spouting conpone baloney in the service of the president’s project of nationalizing health care. The ads in essence put Lonesome Rhodes to work for a substantially higher authority. He wasn’t some lone operator who could be tripped up by an open mic, as Rhodes was.
Now Tom Fitton reports that the Obama administration spent $3,184,000 in taxpayer funds to produce and air the Griffith advertisements in September and October, all with the purpose of educating Medicare beneficiaries, caregivers, and family members about forthcoming changes to Medicare as a result of Obamacare.
Fitton also quotes the findings of Factcheck.org of the Annenberg Public Policy Center at the University of Pennsylvania. According to the organization, the advertisements were little more than glorified propaganda. Griffith’s assurances to the contrary notwithstanding, according to Factcheck.org, “the truth is that the new [Obamacare] law is guaranteed to result in benefit cuts for one class of Medicare beneficiaries — those in private Medicare Advantage plans.”
The Obama administration thus brings us a nightmare slightly beyond even the heated imagination of Budd Schulberg. Obama brings us the cornpone demagogy of Lonesome Rhodes yoked to the power of the executive branch of the United States government.
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