The latest ad from the Romney campaign is called “Switchers.” It features several individuals who voted for Obama in 2008, but who are supporting Romney this year. They express disappointment with Obama’s record, focusing on unemployment, debt, Obamacare and lack of leadership. The tone of the video is, I think, very good. The participants are not angry or over the top, but disappointed in what the Obama administration has produced. The essence of Romney’s campaign effort is to peel off a percentage of voters who supported Obama last time. Ads like this one should help those disaffected voters make the jump to supporting Romney:

By the way, I am pretty sure that if you were to check up on the people in the ad, they did support Obama in 2008, unlike the fake Republicans in Obama’s “Republican Women For Obama” ad.


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