One month ago, in response to the administration’s gun control initiatives, the NRA produced an ad that called President Obama an “elitist hypocrite” because he sends his children to a school that is protected by armed guards, while insisting that your children be gun-free, i.e., defenseless. I wrote about that ad, which I thought was good, effective and fair, here. The ad was widely denounced, including by some Republicans, for reasons I thought were fallacious: the ad wasn’t complaining about the Obama girls’ Secret Service protection, it was noting that the expensive, exclusive school they attend has multiple armed security personnel at all times, not just when a president’s daughters happen to be going to school there.
In any event, the NRA was unintimidated by the blowback. The organization has now released an ad in response to the Democrats’ proposals to ban average-capacity magazines. Its theme is similar to the first one, and it is, I think, similarly effective. I like how it takes off on the administration’s endless bleating about the “middle class.” Probably gun owners are as middle class a group as any:
Never give an inch is the NRA’s implicit motto, which is one of the things that make it America’s most effective civil rights organization.