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Dude Memo: Better Get a Truck

The conventional wisdom that sports cars are the best chick magnets appears to be wrong:

Study: Women Most Attracted to Guys in Trucks

According to a new survey by Insure.com, women say that attractive men tend to drive black Ford pickup trucks.  The survey of 2,000 men and women asked what type, brand and color of vehicle are driven by the most fetching members of the opposite sex.

Women ranked these styles as cars that attractive men drive:

• Pickup trucks: 32%
• Sports cars: 27%
• SUVs: 16%
• Sedans: 11%
• Hybrid or electric: 9%
• UPS truck: 4%
• Minivans: 2%
• Mail truck: 1%

“The findings strike me as very accurate,” says Joe Wiesenfelder, executive editor of Chicago-based Cars.com. “Among the general public, a black pickup truck is a reflection of a masculine owner. A woman walks up to a black pickup truck and says to herself, ‘Here’s a guy who can help me move, bring me large gifts from Crate & Barrel and do repairs around my condo.’”

No wonder the Ford F-150 is the best-selling vehicle in America.  And maybe Henry Ford was right to insist that everyone ought to drive black.

Joe Diffie had the right sound track for this important piece of social science several years ago:

Hat tip: RS.

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