The Bud Light blunder is proving to have “legs,” as they say in the media business, as it brings into sharp relief the madness of our time. Surely senior management at Anheuser-Busch must be fuming about turning over stewardship of brand identity to an identity-monger. What did they think was going to happen? Too bad Bud Light doesn’t come as as ice cream, thus giving a fresh brain freeze to you-know-who.
Headlines of the week:
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