A word from Abraham Lincoln

In his Temperance Address of 1842 to the Springfield Washington Temperance Society on the 110th anniversary of George Washington’s birth, Abraham Lincoln had some deep thoughts on the fine art of persuasion: “When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that a ‘drop of honey catches more flies than a gallon of gall.’ So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the great highroad to his reason, and which, when once gained, you will find but little trouble in convincing his judgment of the justice of your cause, if indeed that cause really be a just one.”

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